Żywiec City, known for its beautiful landscapes and rich history, surprises with a new, innovative project "SMART ŻYWIEC - (r)evolution". In the heart of the Beskidy Mountains, a new vision of urban development is being born, and its essence has just been captured in a newly published advertising spot.
The "SMART ŻYWIEC - (r)evolution" campaign is not just an advertisement  promoting the city, but above all it is a manifesto for the future, in which Żywiec citizens will  become co-creators of changes. The 30-second spot is a short story of Żywiec citizens who actively participate in the process of transforming the city into a modern, ecological and citizens-friendly space.
In the film, we can see how Żywiec citizens are involved in many projects: from cycling paths and its active using, to cultural events  - development of places associated with the Żywiec traditions. Revitalized public spaces and new green areas are also shown to improve the quality of life in Zywiec.
The spot also focuses on the community aspect. It shows how citizens are working together to create a better future for the city, how they actively participate in community life and how values such as solidarity, innovation and care for the environment are important to them.
It is not just an advertisement - it is an invitation to create the city of the future together. It shows that every citizen can have a real impact on how their city will look.
We encourage you to watch this unique advertising spot. It not only gives a picture of how Żywiec is changing, but also proves that together we can create the places we want to live in.